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Generative AI was introduced to technology leaders as a transformative addition to their company’s toolbelt. Yet organizations are still struggling to reap the technology’s full benefits and accurately assess its impact.

Organizations are predicted to abandon nearly one-third of generative AI projects after the proof of concept stage by the end of next year, according to Gartner research, which blamed rising costs and unclear business value as contributing culprits. 

Tuning, customizing or simply deploying generative AI models costs businesses an average of at least $5 million. Naturally, companies are expecting a return on their investment.